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RUTGERS STUDY: THE EMOTIONAL IMPACT OF FLOWERS
August 2014

Research now proves that nature provides a simple way to improve emotional health: flowers.
We at Rosaprima have witnessed first-hand the impact that flowers have on people’s lives. Whether it’s a single red rose, or colorful awe-inspiring bouquets, roses trigger happy emotions. The Rutgers study solidified what 20 years in the rose-growing industry has taught us: flowers improve emotional health.
Researchers studied participants' behavior and emotional responses to receiving flowers. During the 10-month study, researchers explored the link between flowers and life satisfaction in their study titled: “An Environmental Approach to Positive Emotion: Flowers.”
According to the study’s authors, “The presence of flowers trigger happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive way far beyond what was originally believed.”

Other Research Findings
Natural Remedy
Flowers are a natural way to improve mood.
Immediate and Long-Term Effects
Receiving flowers has immediate and long-term effects on happiness, emotional reactions, mood, social behaviors and even memory for both males and females.
No Age Limits
Flowers’ impact on emotional health occurred in all age brackets.

Flowers Trump Basic Needs
The emotional influence of flowers is greater than even basic needs such as food or warmth.
Flowers Make Intimate Connections
The presence of flowers led to increased contact with family and friends.

As the world’s largest grower of luxury roses, we understand the powerful emotions flowers evoke. However, researchers were taken aback by how openly the study’s participants showed their emotions. Researchers said, “In many years of studying emotions, we have never received hugs and kisses, thank you notes or photographs, not even for candy, doughnuts, decorated shirts or hats, gift certificates, or direct monetary payment; the flowers are different.”

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