Rosaprima Joins B2B Partners at IFTF 2019

Rosaprima at IFTF

From November 6-8th, Rosaprima took part in IFTF, the International Floriculture Trade Fair, in Vijfhuizen, the Netherlands.  IFTF is one of the biggest and most prestigious B2B floriculture platforms in the industry. Consequently, over 300 growers, traders and suppliers participate every year. This in turn attracts more than 25,000 trade visitors from over 100 countries.

Rosaprima’s first appearance with a stand at IFTF was very well received. Our display stood out and was frequently visited by acquaintances, colleagues and esteemed partners. This, then, kept the Rosaprima team fully engaged presenting our collection. They also used the opportunity to learn how we can better serve our customers.

Part of Rosaprima's team at IFTF
Rosaprima’s Team at IFTF

Featured Varieties

Our stall featured 27 carefully chosen varieties from our collection of over 160 different roses. These included some of our customer’s favorites such as Shimmer, Pink Mondial, Free Spirit, Pink Floyd, Havana, Confidential, Explorer, O’Hara, Catalina, Playa Blanca, and Pompeii. It also included a small selection from our exclusive “RP” collection. Additionally, we presented some of our newest varieties and select favorites from our assortment of David Austin garden roses.

Rosaprima's CEO, Ross Johnson talking with David Austin at IFTF.
RP Black Pearl (on the right) – Our crowning jewel, a favorite of Rosaprima’s exclusives.

Rosaprima Exclusives

IFTF attendees were able to admire our fabulous RP Aspen, RP Black Pearl and  RP Flamingo.  These form part of our exclusive collection, which are special varieties that Rosaprima holds the intellectual property rights to grow exclusively.  These are therefore found only at Rosaprima.

Firstly, a favorite. With its white, creamy color and gorgeous ruffled, abundant petals, is RP Aspen. This variety recently won a Red Ribbon at the Society of American Florists (SAF) 2019 Outstanding Varieties Competition (OVC) and grabbed the attention of many attendees at IFTF.

Secondly, RP Black Pearl. It is one of the most fabulous red roses in the world. It is a sturdy, large rose with soft, velvety petals and an intense, deep red hue. An absolute show-stopper , it has also won several international prizes and awards, including a “Best in Class” Purple Ribbon at SAF’s OVC!

Lastly, another Blue Ribbon winner from SAF’s OVC: our spectacular RP Flamingo. Its pink-coral hues and lighter, ruffled tips make for a stunning combination. It is certainly a rose worthy of admiration.

New Varieties

At Rosaprima, we are continuously testing and launching new rose varieties. IFTF is a great opportunity for growers and other suppliers to showcase some of their latest varieties to come into production. We therefore presented a small, yet impressive selection of what is available in our new production and others that will be launching in our commercial production the coming months. These included Candlelight, Frutteto, Paloma, Lady Eva, Serenity and Hotspot, among others. For more information on these varieties, please contact your Account Executive today.

IFTF – a Key B2B Platform

It has become clear that IFTF is an essential B2B platform. It is an opportunity to engage with other industry leaders and keep up to date with the latest developments. We are delighted with the outcome of our involvement. Our team especially enjoyed meeting with our valued customers and new clientele. As we reflect on this year’s IFTF meeting, we look forward to many more occasions for fruitful meetings.

Rosaprima's stand was frequently visited at IFTF
Our stand was frequently visited at IFTF.