Florist Spotlight: Holly Diana Floral

At Rosaprima, we celebrate the over 25,000 florists across the globe who transform our roses into works of art. Today, we spotlight Holly Diana Smith from Holly Diana Floral, a floral designer and Rosaprima fan based out of McRae-Helena, Georgia. Her creative and artistic talents blossomed at a young age, and after discovering her love of floristry in high school, she immersed herself fully into education and training in preparation for a career in the floral industry.

How did you get started in floral design? What made you want to join the industry?

I was fortunate to be able to spend time in a local florist during my senior year of high school. I mostly observed, with just a small amount of hands-on work. This sparked my desire to become a floral designer. After high school graduation, my parents supported my wishes and agreed to help me open my own florist shop while I worked on a business management degree.

While doing tons of online research about floral design, I learned about a nearby florist, Christy Hulsey from Colonial House of Flowers, that was the 2017 Mayesh Design Star. Christy and I quickly developed a mentor/friend relationship and I was able to participate in one of her private workshops. I gained so much valuable knowledge and skills from this workshop that I was able to open my own florist and gift shop in December 2018 at the age of 18 in my hometown of McRae, Georgia. Christy has been one of my biggest supporters and a source of guidance on all things related to the floral industry. In fact, she is the one that introduced me to Rosaprima roses!

What’s your favorite thing about working with flowers?

My favorite thing about working with flowers is that it is just so much fun! I love to see how a design can start with just a few different varieties and colors and become a beautiful creation! It just makes me happy to create floral designs that will bring joy to others. One of my favorite quotes is “It is a beautiful thing when a career and a passion come together.” This is a perfect description of my life right now!

What drives your creative spirit?

My creative spirit is driven by the things I love, such as the outdoors and animals. I love to create designs that are bohemian and whimsical. I also love to get inspiration from other artists.

Any “can’t – miss” trends you are looking forward to this fall/winter 2019 season?

I am looking forward to using all types of bleached foliage and other plants in my designs during the fall and winter. This can include anything from bleached greenery to bleached amaranthus. I love to combine these items with bright florals, such as Rosaprima’s Free Spirit and Nexus roses. I’m also enjoying using pampas grass in many different ways in my arrangements.

What do you see trends for 2020 looking like?

My predictions for trends in 2020 include using more western – inspired styles, such as hats with floral bands. I think dried florals and greenery will also be seen everywhere. Any designs featuring warm tones, along with funky tablescapes and lighting, may also be popular.

If you had to pick your favorite Rosaprima variety, which one would it be and why?

It is hard to pick a favorite Rosaprima variety, but if I had to, it would be RP Flamingo. It is a rose that can easily be used for everyday occasions or special events. Its pink hues are beautiful, and its slight touch of peach at the center adds a perfect, special effect to the rose.

Photography by Mark Williams Studio. Decor by Accent Decor. Photos courtesy of Holly Diana Floral.

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