A Passion For Beautiful Roses
Rosaprima roses are the epitome of beauty and elegance, with our company dedicated to growing the most luxurious varieties in the world. Since our founding in 1995, our values have remained the same: unequaled craftsmanship, sound business practices, and a belief that roses have a starring role in life’s most precious moments.
Our 1,450 Rosaprima employees worldwide have set a new standard for roses. The Rosaprima brand has become synonymous with luxury and quality, and has gained worldwide recognition.
The Exclusive Rosaprima Collection
Our collection of more than 150 varieties of estate-grown luxury roses includes the rarest and most beautiful roses in the world. When curating our exclusive collection, we partner with worldrenowned rose breeders to develop new and innovative varieties that exemplify the true elegance and appeal of a Rosaprima rose – a process that takes years of diligent attention to detail.
It starts at our 400 acres of rich farmland in the coveted Guachalá growing region, high in the Andes Mountains of Ecuador, where we bring exquisite roses to life. Rose-growing experts and breeders examine thousands of varieties for an average of three to five years. As a result, our collection is an exquisite assortment of roses, all possessing unique characteristics. With the world’s most flawless and diverse collection, we set the standard for luxury roses.
Commitment to Our Customers
Customer care is a core value – a pillar – of our company. Our goal is to ensure our customers enjoy the best possible experience when purchasing Rosaprima roses. We continually strive to exceed expectations by anticipating our customers’ needs and providing delightful customer service. From wholesalers and distributors to florists and end customers, our mission is to ensure every customer is impressed with the service they receive.
The People Behind Our Success
Each of the 1,200 men and women we employ plays a key role in the process of growing, breeding and curating the world’s premier rose collection. Since our founding, our people have been our greatest asset – we say it often and with good reason. It is only with the commitment, competence, and creative power of our team that we are able to deliver on our promise to curate exclusive collections that are the essence of luxury roses.
Our Team: The Heart of Rosaprima
Our team of employees enables Rosaprima to set a new standard for luxury roses. We strive to attract and retain the most talented people in their fields of expertise. To employ the very best, we create a positive work environment filled with creativity, teamwork, positive energy, and personal growth. We also recognize that satisfaction with work gets defined in many ways, including a stable job, extensive training, meaningful work they can be proud of, and opportunities for promotions that often come from within. Because our team enjoys their work, they can infuse that passion and love into their work, resulting in the most beautiful roses.
Touching Lives Around the World
With a presence in five of the seven continents, our global reach enables customers around the world access to the exquisite Rosaprima collection. We are in tune with local markets and buyers’ preferences, allowing us to curate a globally appealing collection.
Carefully Selected Distributors
Our roses are distributed solely by reputable wholesale partners. Our worldwide network of quality-oriented distributors shares our passion for handling roses with the highest regard for diligent care and preservation during transport. As a result, the roses delivered to florists and ultimately end customers are of the highest quality.