Technology Enhances Tradition
At the core, our growing processes are rooted in practices and traditions that are hundreds of years old. Generations of workers lend their talents and knowledge, which we strengthen by harnessing the power of technology. From computerized irrigation systems to modern greenhouses and staging areas, technology enhances tradition by providing complete visibility from the field to the florist. At Rosaprima, technology will never replace our tradition of inspecting each rose individually – ensuring that only the finest product makes its way to you.
Long-term sustainability and protecting the environment are two principles that guide our work. We believe we have a moral obligation to help sustain the natural beauty in which our roses are grown, leading Rosaprima to use environmentally sound methods that work in harmony with nature.READ MORE
Creating a luxury rose of unequaled beauty is a meticulous and complex process, requiring manual skills and advanced technology. Our rose experts constantly re-evaluate our process to guarantee impeccable aesthetics and performance.READ MORE
Curating an Exclusive
Our ability to curate a rose collection is unlike any other. Since the inception of Rosaprima, we have developed a deep knowledge and proprietary processes for every aspect of rose-curating and selection. Our seasoned experts travel the world to customize the Rosaprima collection, viewing up to 4,000 rose varieties each year. In the end, only 150 varieties are selected, which make up the collection.Explore the Collection
Partnerships to Grow
We partner with world-renowned breeders to develop tomorrow’s newest and most innovative varieties. Together, we collaborate to study attributes such as extended vase life, novel colors, and shapes of inexplicable beauty. This process takes an average of five years of meticulous investigation, allowing us to set the trends and tone for future varieties to dazzle worldwide.BECOME A DISTRIBUTOR
Uncompromising beauty is delicate by nature. After harvesting, we prepare our roses using state-of-the-art packaging processes, paying great attention to maintaining a temperature-controlled supply chain. Our processes are constantly monitored and optimized so the roses will last as long as possible. Strategic alliances with reputable airlines, logistics companies, importers, and customs enable us to deliver the freshest roses anywhere in the world within hours.