Rosaprima Rosaprima at IFTF 2019: joining our B2B Partners

Rosaprima at IFTF 2019: joining our B2B Partners

Rosaprima at IFTF

From November 6-8th, Rosaprima took part in IFTF, the International Floriculture Trade Fair, in Vijfhuizen, the Netherlands.  IFTF is one of the biggest and most prestigious B2B floriculture platforms in the industry. Consequently, over 300 growers, traders and suppliers participate every year. This in turn attracts more than 25,000 trade visitors from over 100 countries.

Rosaprima’s first appearance with a stand at IFTF was very well received. Indeed, acquaintances, colleagues and esteemed partners frequently visited our display. This kept the Rosaprima team fully engaged presenting our collection. They also used the opportunity to learn how we can better serve our customers.

Part of Rosaprima's B2B team at IFTF 2019
Rosaprima’s Team at IFTF

Featured Varieties at IFTF 2019

Our stall featured 27 carefully chosen varieties from our collection of over 160 different roses. These included some of our customer’s favorites such as Shimmer, Pink Mondial, Free Spirit, Pink Floyd, Havana, Confidential, Explorer, O’Hara, Catalina, Playa Blanca, and Pompeii. It also included a small selection from our exclusive “RP” collection. Additionally, we presented some of our newest varieties and select favorites from our assortment of David Austin garden roses.

Rosaprima's CEO, Ross Johnson talking with David Austin Jr., at IFTF 2019.
RP Black Pearl (on the right) – Our crowning jewel, a favorite of Rosaprima’s exclusives.

Rosaprima Exclusives at IFTF 2019

IFTF attendees were able to admire our fabulous RP Aspen, RP Black Pearl and  RP Flamingo.  These form part of our exclusive collection, a special selection of varieties that only Rosaprima has rights to grow.  These are therefore found only at Rosaprima and nowhere else in the world!

Firstly, a favorite. With its white, creamy color and gorgeous ruffled petals, is RP Aspen. This variety recently won a Red Ribbon at the Society of American Florists (SAF) 2019 Outstanding Varieties Competition (OVC). It also captured the attention of many attendees at IFTF.

Secondly, RP Black Pearl. It is one of the most fabulous red roses in the world. It is a sturdy, large rose with soft, velvety petals and an intense, deep red hue. An absolute show-stopper! It has also won several international prizes and awards, including a “Best in Class” Purple Ribbon at SAF’s OVC!

Lastly, RP Flamingo. It is another Blue Ribbon winner from SAF’s OVC! This spectacular rose is certainly worthy of admiration. Its pink-coral hues and lighter, ruffled tips make for a stunning combination in our one of a kind rose.

New Varieties

At Rosaprima, we regularly test and launch new rose varieties. IFTF is therefore a great opportunity to showcase some of our latest varieties to come into production. We therefore presented a small, yet impressive selection of what is available in our new production. We also showed a few others that will be launching in our commercial production the coming months. These include Candlelight, Frutteto, Paloma, Lady Eva, Serenity and Hotspot. For more information on these varieties, and more, please contact your Account Executive today.

IFTF – a Key B2B Platform

It has become clear that IFTF is an essential B2B platform. It is an opportunity to engage with other industry leaders and keep up to date with the latest developments. We are delighted with the outcome of our involvement. Our team especially enjoyed meeting with our valued customers and new clientele. As we reflect on this year’s IFTF meeting, we look forward to many more occasions for fruitful meetings.

Our stand stood out and was frequently visited.