Our roses bring joy and comfort to people globally, highlighting the special moments in people’s lives, creating sensations through aesthetics, and reminding us of the beauty of life.
Social and Environmental Sustainability
Beauty comes from within as a reflection of how something has come to be. At Rosaprima, we pay careful attention to every aspect of our business and beyond, upholding our commitment to make a positive contribution not only to the person admiring our roses but to society and the environment as well. Our employees, neighboring communities, and natural resources are indispensable to our business, but they are also our friends, partners, and inspiration. Rosaprima flourishes because of the hard work and knowledge of our employees, recognition of our customers, and generous, healthy land. Through our social and environmental initiatives, we work towards strengthening our relationships, not only out of a responsibility we carry but also out of gratitude and a profound belief that we all are better off when we work together and contribute to one another.
Rosaprima was built on the philosophy that whatever you do must be done well, always striving to be an agent of positive change. Quality and our quest for perfection begin from within our company, with our employees, surroundings, and the environment. From our inception in 1995, we have built strong relationships with our neighboring communities, working together on local initiatives that support education, health, and well-being. Stewardship and integrity define our work practices, making Rosaprima an esteemed and respected employer. Our land is managed sustainably and innovatively and our production and delivery processes are constantly updated. Rosaprima is certified by the Rainforest Alliance, BASC, and Flor Ecuador (a socio-environmental certification program specific to Ecuadorian flower growers). Rosaprima has been and continues to be a leading name in corporate sustainability practices in Ecuador.
We are proud to be part of something that is positively contributing to the world and the environment. Rosaprima roses bring joy and comfort to people globally, highlighting the special moments in people’s lives, creating sensations through aesthetics, and reminding us of the beauty of life.
The people we are surrounded by and work with are our greatest asset. The very foundation of Rosaprima has always relied on the great potential of the highly competent, creative, and hard-working people of Ecuador. Through the combination of a clear company vision and the dedication and commitment of our employees, the Rosaprima family has grown to be over 1500 people strong!
We are proud to be a company that values gender equality. At the farm level, we employ 46% women and 54% men, while at the corporate level, 54% are women and 46% are men. We are also proud to be one of the region’s major employers and contributing to restoring the balance in family structure, fragmented before our arrival. Women and children had been particularly vulnerable as men often traveled to the main city to search for opportunities due to a complete lack of prospects left after a failed cattle and dairy industry in the region.
Through free medical services provided by a health clinic built and maintained by Rosaprima, workers and their families can access check-ups, follow-ups, family planning, and health education in an easy and timely fashion. Our physician also attends patients at the local hospital in case of emergencies, surgeries, and child-births.
Education is an issue that is held dearly at Rosaprima. Over the years, many different initiatives have been developed, including literacy programs, the funding of the construction of the first Municipal School, a day-care center, information technology centers in several communities, funding for after-school programs, and the well-known “Brilliant Minds” program which awards the brightest and most dedicated students a financial prize together with school-supplies in a meaningful ceremony at the main farm offices with the CEO and founder of Rosaprima.
Transforming the land from a “green desert” to the rich land it is today
When Rosaprima acquired the farm in 1995, it began a critical land transformation. The farm was used as grazing land for cattle for decades, becoming a green desert with hardly any trees due to its vast monoculture of grass. Green deserts are well-documented as being devastating for species diversity. Through careful planning, Rosaprima has reforested at least 20% of its land with native trees and plants, successfully restoring some of the region’s biological diversity. Its reforestation efforts continue to grow and include strategic planting to ensure connectivity between the areas of native vegetation, creating natural corridors for native fauna. Over 100,000 trees have been planted on-site! The farm maintains water reservoirs, which have become rich ecosystems due to the diversity of species supported by it, particularly birds. Ecuador is one of the countries with the highest number of bird species in the world.
Using Water Efficiently
We are fortunate to receive the invigorating waters from the majestic Cayambe volcano in the Andes. Nonetheless, we take water use and water management very seriously. We are one of the few farms in Ecuador that have invested heavily in a state-of-the-art irrigation system that saves more than 300 million liters of water per year. Such technology ensures maximum water use efficiency and guarantees our plants receive the right amount to grow the most beautiful roses. We also treat our wastewater and constantly measure the levels of nitrates of our soil to avoid contaminating aquifers.
Additionally, the Rosaprima water reservoir increases our use of rainwater and creates a healthy ecosystem for the native flora and fauna of the region.
Integrated Pest Control
In line with Rosaprima’s vision of contributing to a positive change, our expert agronomists have developed a meticulous integrated pest control strategy. Over the years, we have evaluated and adapted our approach to ensure excellent results without compromising the environment or the health and safety of our workers. We use methods such as planting mint to deter aphids and other potential pests and ensuring the quality and optimal moisture of the soil are used widely on our farm in combination with agrochemicals approved by the Ecuadorian government. Rosaprima has a strict policy banning any Highly Hazardous Pesticides, as defined by the World Health Organization (WHO) and the Food and Agriculture Organization of the United Nations (FAO) classification.
Capturing nutrients from our waste
A waste management program ensures maximum efficiency in recycling and re-integrating nutrients into the soil. Qualified waste management companies collect non-compostable waste generated in the offices and post-harvest areas. Vegetative waste left over from the pruning and elimination of plants and any rose products that will not for commercial use is sent on-site to be composted. We use traditional composting methods, including worm composting, to produce a highly rich organic fertilizer that reduces the need to use any external fertilizers in our soil. Rosaprima’s land is healthier, more robust, and boasts more organic matter than in the past decades.
Rosaprima’s land is healthier, more robust, and boasts more organic matter than in the past decades.