Rosaprima - Iconic Roses for Life's Extraordinary Moment

Unforgettable Fall

2020 brought along an unprecedented context of a sanitary crisis. As things came to a halt, we had to go inside and go within. We had to rethink our ways and reinvent our lifestyles. We grew conscious of our habits and remembered how to cherish that which is essential to us. We practiced rituals as necessary pick me ups and bought roses to brighten our homes. We began appreciating the process, the struggle and the boredom. We learned how to style masks and decorate spaces. We found the extraordinary moments of ordinary life.